Elevate
your literary voice
At Kathleen Schmidt Public Relations, we pride ourselves in working closely with authors, publishers, and publishing-adjacent companies to create thoughtful and meaningful strategies for connecting books and readers.
Here’s How We Do It
Branding
We work closely with authors to uncover the essence of their work and personal narrative. We delve into the core themes, writing styles, and career goals. With this insight, we meticulously build a brand strategy that captures the author's essence, values, and vision.
Our branding services for authors encompass a range of elements, including:
Platform Building: Assessing what platforms work best and which provide the most significant ROI (return on investment).
Author Messaging: Crafting a compelling author bio and messaging that communicates the author's story, values, and literary journey. This messaging sets the tone for promotional efforts and reader engagement.
Online Presence: Establishing and enhancing the author's online presence through social media, website audits, and content marketing. We ensure that authors are easily discoverable in the digital landscape.
Publicity
Campaigns
Traditional publicity campaigns are still an integral part of a book’s publication. We offer the following public relations elements as a package or a la carte:
Pitch letter, press release, bio.
Radio interviews
National TV
Podcast interviews
Print reviews and features
Online reviews and features
Book tour media (local markets in the U.S., select international markets)
Bookstore appearances
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Our digital media package can be combined with other offerings or as an a la carte item:
Influencer outreach on Instagram and TikTok
Newsletter verticals
Digital Assets
Marketing
Marketing your company, book, or organization is essential in today’s publishing landscape. After our initial conversation, we craft a marketing plan specific to your needs:
Social media marketing
Newsletter marketing
LinkedIn
Advertising options
Brand partnerships
Consultations
Substack 101: A 90-minute Zoom session where you will learn the basics of Substack, plus how to build your audience, best practices, and more.
Book Proposal Feedback: Are you stuck on your book proposal's marketing and publicity section? Do you need feedback on your book’s overview or first chapter? This 90-minute Zoom session will set your mind at ease.
Marketing and Publicity Feedback: Does reading your publisher’s marketing and publicity plans for your book stress you out? Learn what to look for, what questions to ask, and why you shouldn’t settle for specific strategies during this 60-minute Zoom session.
Self-Published Package: If you are self-publishing and need our expertise on jacket copy, on-sale dates, cover design, advertising options, and other marketing, this 90-minute Zoom session is for you!
Corporate Communications and Media Relations: No matter how big or small your company, corporate communications are critical in navigating the identity of your business. We devise strategies for leadership, talking points for executives and board members, and brand reputation.
Fractional CMO + Publicity Director: Kathleen is available for fractional roles as a Chief Marketing Officer or Publicity Director.